:root {
  --bg: #FFFFFF;
  --bg-alt: #0D0D0C;
  --card: #FFFFFF;
  --ink: #111111;
  --ink-soft: #5B584E;
  --accent: #0D0C0C;
  --accent-soft: color-mix(in srgb, var(--accent) 12%, white);
  --accent-ink: #FFFFFF;
  --line: rgba(22, 22, 15, 0.12);
  --display: 'Playfair Display', Georgia, serif;
  --body: 'Source Sans 3', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --mono: 'IBM Plex Mono', 'SFMono-Regular', Menlo, Consolas, monospace;
  --max: 1120px;
  --hero-bg: #000000;
  --hero-bg-position: top left;
  --hero-overlay-opacity: 0;
  --grain-opacity: 0.8;
  --ink-alt: #FFFFFF;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; font-size: calc(16px * var(--text-scale, 1)); }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--body);
  font-size: 1rem;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; }
.wrap { width: 100%; max-width: var(--max); margin: 0 auto; padding: 0 24px; }
section { padding: clamp(48px, 9vw, 88px) 0; }
.alt { background: var(--bg-alt); color: var(--ink-alt, var(--ink)); }

h1, h2, h3 { font-family: var(--display); margin: 0; letter-spacing: -0.02em; line-height: 1.06; }
h1 { font-weight: 700; font-size: clamp(2.125rem, 7vw, 3.625rem); }
h2 { font-weight: 700; font-size: clamp(1.5rem, 4.5vw, 2.25rem); }
h3 { font-weight: 600; font-size: clamp(1.0625rem, 3.4vw, 1.25rem); }
p { margin: 0 0 12px; }
.lead { font-size: clamp(1rem, 3.6vw, 1.125rem); color: var(--ink-soft); }
.label {
  font-family: var(--mono); font-size: 0.6875rem; letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--accent); margin: 0 0 14px; display: inline-block;
}
.section-head { text-align: center; max-width: 44ch; margin: 0 auto clamp(30px, 5vw, 48px); }

:root { --btn-radius: 999px; --btn-bg: #FFFFFF; --btn-ink: #000000; }
.btn {
  display: inline-flex; align-items: center; gap: 8px; justify-content: center;
  padding: 14px 22px; border-radius: var(--btn-radius); border: 0; cursor: pointer; text-decoration: none;
  font-family: var(--display); font-weight: 600; font-size: 0.9375rem; letter-spacing: -0.01em;
  transition: transform 0.12s ease, opacity 0.15s ease;
}
.btn:active { transform: translateY(1px); }
.btn-primary { background: var(--btn-bg); color: var(--btn-ink); }
.btn-primary:hover { opacity: 0.9; }
.btn-ghost { background: transparent; color: var(--btn-bg); border: 1px solid var(--btn-bg); border-radius: var(--btn-radius); }
.btn-ghost:hover { background: var(--btn-bg); color: var(--btn-ink); }

/* ---------- header ---------- */
header.site-header {
  position: sticky; top: 0; z-index: 40; background: color-mix(in srgb, var(--bg) 92%, transparent);
  backdrop-filter: blur(6px); border-bottom: 1px solid var(--line);
}
.header-row { display: flex; align-items: center; justify-content: space-between; padding: 16px 0; }
.logo { display: inline-flex; align-items: center; gap: 8px; font-family: var(--display); font-weight: 700; font-size: 1.0625rem; text-decoration: none; }
.logo-img { display: none; height: 32px; width: auto; border-radius: 0; }
.header-nav { display: flex; align-items: center; gap: 20px; }
.header-nav a.navlink { font-size: 0.875rem; color: var(--ink-soft); text-decoration: none; display: none; }
@media (min-width: 720px) { .header-nav a.navlink { display: inline; } }
.header-nav .btn { padding: 10px 16px; font-size: 0.84375rem; }

/* ---------- hero ---------- */
.hero {
  position: relative; overflow: hidden; padding-top: clamp(48px, 8vw, 80px); padding-bottom: 0;
  background-color: var(--hero-bg, transparent); background-size: cover; background-position: var(--hero-bg-position, center);
}
.hero.has-bg-image::before {
  content: ""; position: absolute; inset: 0; z-index: 0;
  background: var(--bg);
  opacity: var(--hero-overlay-opacity, 0.62);
}
.hero-bg-video { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: var(--hero-bg-position, center); z-index: -1; }
.hero .hero-grid { position: relative; z-index: 1; }
.hero-grid { display: grid; gap: clamp(28px, 5vw, 48px); align-items: center; }
@media (min-width: 860px) {
  .hero-grid { grid-template-columns: 1.05fr 0.95fr; }
  .hero-photo-wrap { aspect-ratio: auto; min-height: 420px; align-self: stretch; }
}
.hero-text.align-center { text-align: center; }
.hero-text.align-center .hero-stats, .hero-text.align-center .hero-cta { justify-content: center; }
.hero-text.align-right { text-align: right; }
.hero-text.align-right .hero-stats, .hero-text.align-right .hero-cta { justify-content: flex-end; }
.hero-text.valign-top { align-self: start; }
.hero-text.valign-bottom { align-self: end; }
.hero-stats { display: flex; gap: 14px; flex-wrap: wrap; margin: 18px 0 26px; font-family: var(--mono); font-size: 0.8125rem; color: var(--ink-soft); }
.hero-stats span b { color: var(--ink); font-weight: 500; }
.hero-cta { display: flex; gap: 14px; flex-wrap: wrap; }
.hero-photo-wrap { position: relative; aspect-ratio: 4/5; }
.hero-photo {
  position: absolute; inset: 0;
  border-radius: 16px; background: var(--bg-alt); border: 1px dashed var(--line);
  display: flex; align-items: center; justify-content: center; color: var(--ink-soft);
  font-family: var(--mono); font-size: 0.75rem; text-align: center; padding: 20px; overflow: hidden;
}
.hero-photo.has-media { padding: 0; border: 0; }
.hero-photo.has-media:not(.fit-contain) { background: none; }

.hero-badge { position: absolute; z-index: 2; max-width: 230px; }
.hero-badge-inner {
  display: flex; align-items: center; gap: 10px;
  background: #fff; color: #16160F; border-radius: 999px; padding: 10px 16px 10px 10px;
  box-shadow: 0 12px 28px rgba(0, 0, 0, 0.16);
  animation: hero-badge-float 3.6s ease-in-out infinite;
}
.hero-badge.float-1 .hero-badge-inner { animation-delay: 0s; }
.hero-badge.float-2 .hero-badge-inner { animation-delay: 0.4s; }
.hero-badge.float-3 .hero-badge-inner { animation-delay: 0.8s; }
@keyframes hero-badge-float {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-8px); }
}
@media (prefers-reduced-motion: reduce) {
  .hero-badge-inner { animation: none; }
}
.hero-badge-icon {
  flex: none; width: 26px; height: 26px; border-radius: 50%; background: var(--accent); color: #fff;
  display: flex; align-items: center; justify-content: center; font-size: 0.75rem; font-weight: 700;
}
.hero-badge-text { display: flex; flex-direction: column; line-height: 1.25; }
.hero-badge-text b { font-family: var(--display); font-size: 0.8125rem; font-weight: 600; }
.hero-badge-text span { font-family: var(--body); font-size: 0.75rem; color: #5B584E; }
.hero-badge.pos-top-left { top: 20px; left: -20px; }
.hero-badge.pos-top-right { top: 20px; right: -20px; }
.hero-badge.pos-bottom-left { bottom: 20px; left: -20px; }
.hero-badge.pos-bottom-right { bottom: 20px; right: -20px; }
.hero-badge.pos-middle-left { top: 50%; left: -20px; transform: translateY(-50%); }
.hero-badge.pos-middle-right { top: 50%; right: -20px; transform: translateY(-50%); }
@media (max-width: 640px) {
  .hero-badge { max-width: 180px; }
  .hero-badge-inner { padding: 8px 12px 8px 8px; }
  .hero-badge.pos-top-left, .hero-badge.pos-top-right, .hero-badge.pos-middle-left, .hero-badge.pos-middle-right, .hero-badge.pos-bottom-left, .hero-badge.pos-bottom-right { left: 10px; right: 10px; }
}

/* ---------- marquee ---------- */
.marquee { overflow: hidden; background: var(--accent); color: var(--accent-ink); padding: 13px 0; }
.marquee-track { display: flex; align-items: baseline; gap: 20px; width: max-content; animation: scroll-left 30s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
.marquee-track span { font-family: var(--display); font-weight: 600; font-size: 0.875rem; color: inherit; white-space: nowrap; }
.marquee-dot { font-family: system-ui, sans-serif; font-size: 1.4em; line-height: 1; opacity: 1; }

/* ---------- grain/texture overlay ---------- */
.grain-overlay {
  position: fixed; inset: 0; z-index: 5; pointer-events: none; opacity: 0;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.55' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix type='matrix' values='0 0 0 0 0  0 0 0 0 0  0 0 0 0 0  0.9 0.9 0.9 0 0'/%3E%3C/filter%3E%3Crect width='220' height='220' filter='url(%23n)'/%3E%3C/svg%3E");
  background-size: 220px 220px;
  mix-blend-mode: multiply;
  transition: opacity 0.2s ease;
}
html.grain-on .grain-overlay { opacity: var(--grain-opacity, 0.45); }
@keyframes scroll-left { from { transform: translateX(0); } to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) { .marquee-track { animation: none; } }

/* ---------- animated stats ---------- */
.stat-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; text-align: center; }
@media (min-width: 720px) { .stat-grid { grid-template-columns: repeat(4, 1fr); } }
.stat-card b { display: block; font-family: var(--display); font-size: clamp(1.875rem, 6vw, 2.75rem); font-weight: 700; color: var(--accent); }
.stat-card span { display: block; font-family: var(--mono); font-size: 0.71875rem; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-soft); margin-top: 6px; }

/* ---------- about ---------- */
.about-grid { display: grid; gap: clamp(28px, 5vw, 48px); align-items: center; }
@media (min-width: 860px) { .about-grid { grid-template-columns: 0.85fr 1.15fr; } }
.about-photo { position: relative; aspect-ratio: 1; border-radius: 16px; background: var(--bg-alt); border: 1px dashed var(--line); overflow: hidden; }
.about-photo.has-media { border: 0; }
.about-photo.has-media:not(.fit-contain) { background: none; }
.about-stats { list-style: none; margin: 20px 0; padding: 0; display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.about-stats li { border-left: 2px solid var(--accent); padding-left: 12px; font-size: 0.875rem; color: var(--ink-soft); }

/* ---------- logo marquee ---------- */
.logo-track { display: flex; gap: 40px; width: max-content; animation: scroll-left 24s linear infinite; align-items: center; }
.logo-chip {
  font-family: var(--mono); font-size: 0.8125rem; letter-spacing: 0.05em; color: var(--ink-soft);
  border: 1px solid var(--line); border-radius: 6px; padding: 10px 18px; white-space: nowrap; background: var(--card);
}

/* ---------- case studies ---------- */
.case-grid { display: grid; gap: 16px; grid-template-columns: 1fr; }
@media (min-width: 720px) { .case-grid { grid-template-columns: repeat(2, 1fr); } }
.case-card { background: var(--card); border: 1px solid var(--line); border-radius: 12px; padding: 22px; }
.case-card b { display: block; font-family: var(--display); font-size: clamp(1.375rem, 4vw, 1.75rem); color: var(--accent); }
.case-card .brand { font-family: var(--mono); font-size: 0.71875rem; text-transform: uppercase; letter-spacing: 0.08em; color: var(--ink-soft); margin-bottom: 8px; display: block; }

/* ---------- portfolio ---------- */
.cat-nav { display: flex; gap: 10px; overflow-x: auto; padding-bottom: 6px; margin-bottom: 22px; scrollbar-width: thin; }
.cat-btn {
  font-family: var(--mono); font-size: 0.78125rem; text-transform: uppercase; letter-spacing: 0.04em;
  padding: 9px 14px; border-radius: 99px; border: 1px solid var(--line); background: var(--card); color: var(--ink-soft);
  white-space: nowrap; cursor: pointer;
}
.cat-btn.active { background: var(--accent); color: var(--accent-ink); border-color: var(--accent); }
.swipe-hint { font-family: var(--mono); font-size: 0.71875rem; color: var(--ink-soft); margin-bottom: 14px; }
.portfolio-track { display: flex; gap: 16px; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 8px; }
.portfolio-card { flex: 0 0 240px; scroll-snap-align: start; text-decoration: none; }
.portfolio-thumb { position: relative; aspect-ratio: 9/16; border-radius: 10px; background: var(--bg-alt); border: 1px solid var(--line); overflow: hidden; }
.portfolio-thumb img { width: 100%; height: 100%; object-fit: cover; }
.portfolio-thumb-placeholder {
  width: 100%; height: 100%; display: flex; align-items: center; justify-content: center;
  font-family: var(--mono); font-size: 0.71875rem; text-transform: uppercase; letter-spacing: 0.05em; color: var(--ink-soft);
}
.play-badge {
  position: absolute; inset: 0; display: flex; align-items: center; justify-content: center;
  font-size: 1.75rem; color: #fff; background: rgba(0, 0, 0, 0.15); pointer-events: none;
}

/* ---------- video lightbox ---------- */
.lightbox {
  position: fixed; inset: 0; z-index: 100; background: rgba(0, 0, 0, 0.85);
  display: none; align-items: center; justify-content: center; padding: 20px;
}
.lightbox.open { display: flex; }
.lightbox video { max-width: min(720px, 100%); max-height: 85vh; border-radius: 8px; background: #000; }
.lightbox-close {
  position: absolute; top: 16px; right: 16px; background: var(--card); color: var(--ink); border: 0;
  border-radius: 6px; padding: 9px 13px; font-family: var(--mono); font-size: 0.75rem; cursor: pointer;
}
.portfolio-card .meta { padding: 10px 2px; }
.portfolio-card .meta b { display: block; font-size: 0.875rem; }
.portfolio-card .meta span { font-family: var(--mono); font-size: 0.6875rem; text-transform: uppercase; color: var(--ink-soft); }
.empty-note { font-family: var(--mono); font-size: 0.78125rem; color: var(--ink-soft); padding: 24px; text-align: center; border: 1px dashed var(--line); border-radius: 10px; }

/* ---------- services ---------- */
.service-grid { display: grid; gap: 16px; grid-template-columns: 1fr; }
@media (min-width: 720px) { .service-grid { grid-template-columns: repeat(4, 1fr); } }
.service-card { background: var(--card); border: 1px solid var(--line); border-radius: 12px; padding: 22px; }
.service-card p { color: var(--ink-soft); font-size: 0.875rem; margin: 0; }

/* ---------- testimonials ---------- */
.testimonial-track { display: flex; gap: 16px; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 8px; }
.testimonial-card {
  flex: 0 0 300px; scroll-snap-align: start; background: var(--card); border: 1px solid var(--line);
  border-radius: 12px; padding: 22px; display: flex; flex-direction: column;
}
.testimonial-card .handle { font-family: var(--mono); font-size: 0.75rem; color: var(--accent); margin-bottom: 8px; }
.testimonial-card .quote { font-size: 0.90625rem; color: var(--ink-soft); flex: 1; }
.testimonial-card .result { font-family: var(--mono); font-size: 0.75rem; color: var(--ink-soft); margin-top: 12px; border-top: 1px solid var(--line); padding-top: 10px; }

/* ---------- contact ---------- */
.contact-grid { display: grid; gap: clamp(28px, 5vw, 48px); }
@media (min-width: 860px) { .contact-grid { grid-template-columns: 0.9fr 1.1fr; } }
form.contact-form { display: grid; gap: 14px; }
.field { display: grid; gap: 6px; }
.field label { font-family: var(--mono); font-size: 0.71875rem; text-transform: uppercase; letter-spacing: 0.05em; color: var(--ink-soft); }
.field input, .field textarea {
  font-family: var(--body); font-size: 0.9375rem; padding: 12px 14px; border-radius: 6px;
  border: 1px solid var(--line); background: var(--card); color: var(--ink); resize: vertical;
}
.field input:focus, .field textarea:focus { outline: 2px solid var(--accent); outline-offset: 1px; }
.form-msg { font-size: 0.875rem; margin-top: 6px; }
.form-msg.ok { color: var(--accent); }
.form-msg.err { color: #B3261E; }

/* ---------- footer ---------- */
footer.site-footer { text-align: center; padding: clamp(40px, 8vw, 64px) 0; border-top: 1px solid var(--line); }
footer.site-footer .logo { display: inline-flex; margin-bottom: 6px; }
footer.site-footer p { color: var(--ink-soft); font-size: 0.875rem; }
footer.site-footer .links { display: flex; justify-content: center; gap: 16px; margin-top: 12px; font-size: 0.875rem; }

/* ---------- scroll reveal ---------- */
.reveal { opacity: 0; transform: translateY(14px); transition: opacity 0.5s ease, transform 0.5s ease; }
.reveal.in { opacity: 1; transform: none; }